Socially responsible

We are conscious on the responsibility we have towards our employees, customers, suppliers, consumers, authorities, shareholders, partners, neighboring communities and the environment. We believe in the power that we, as a society, have to leverage rescue efforts and improve our surroundings, both ecologically and socially.
We care about the environment, through internally-held campaigns promoting rational use of water, energy saving and a recycling culture within the company. We manage a policy of waste disposal under strict hygiene standards and sanitary security.
We are a socially responsible company that believes in solidarity and participation as core values for the backing of ideas involving community transformation and social improvement.
Through our links with community stakeholders, we have given philanthropic support to schools, nonprofit organizations and sports associations whose missions we believe are essential to the development of our region and its people. Among them, we have made significant food contributions to the following initiatives:
- Fundación de Apoyo Solidario de El Retiro (Fasor), an NGO devoted to fight malnutrition on kids from the mountains of the El Retiro, a rural municipality in the region of Antioquia (Colombia).
- Casa Hogar Calidad de Vida: a non-governmental organization focused on rescuing seniors at social risk in a joint venture with the Municipality of Medellín’s Social Support Network for the Elderly. Our donations were distributed with two other nursing homes in which more than 30 elders each are attended in housing facilities located in Prado, a well-known popular neighborhood in Medellín.
- School canteens and soup kitchens organized by the volunteers of the Theodor Herlz School of El Retiro (Antioquia, Colombia).
- The Altitud Mountain Race events of 2013 and 2014, organized by the climbing group Altitud Aventura, in which more than 400 athletes competed in 10, 25 and 50 kilometers long races through the hills of the Envigado and El Retiro municipalities, receiving hydration and nourishment with our sponsorship.
We monitor the use and destination of our donations, and carefully evaluate each opportunity we have to contribute to charities in line with what we believe: access to food, public welfare and sports.
We also believe in standard of living and opening opportunities for our staff. We generate jobs that allow our employees to keep learning outside their work area, permitting a good balance between work and personal life.
In addition, we encourage the practice of good corporate governance within our company, which allows us to keep our shareholders updated, by ensuring full transparency in decisions and resources used while supporting the work of individual suppliers and producers of non-GMO crops, to whom we buy appropiate raw material and ingredients in accordance with sanitary regulations and our responsibility towards consumers and their health.